Wednesday, June 25, 2014

Why Have A Cult When You Can Have An Army?

"Weird Al" Yankovic released his first album when I was five years old. Thirty years later, after waxing and waning in popularity, the parodist has been steadily building bridges to the next generation of media-consumers via the internet, while still carrying over his legions of fans from the cassette-and-vinyl era.

And part of the new advertising landscape is the use of motion media to advertise forthcoming albums--we now get album trailers regularly, but this... this is even less than that. In preparation for his next major album release, Yankovic recently posted a "teaser" video online, presumably the first in a series. In 11 seconds it does the job: we get a glimpse of a pseudo-serious propaganda film parody, raising Yankovic into the role of a so-stern-he's-comical dictator with a degree of crazy-eye that would make Nicolas Cage jealous. When the title of the album hits the viewer at the last second, the preceding imagery has set the mood so perfectly that it's hard not to laugh aloud.



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